Thierry Cellerin
Hi, I am

Thierry Cellerin

Managing Director & Founder - Buzzfactory Ltd

Work experience

03/2009-present-Buzzfactory Ltd.

Managing Director & Founder

• Buzzfactory was launched as the first influencer marketing agency in the Russian market

• Championed client relationships with global giants like Mars, L'Oréal, LVMH, Unilever.

• Achieved consistent growth, escalating annual turnover by 50% (2015-2021), hitting $2.3M.

• Orchestrated a global team of 30 experts, optimizing work processes consistently.

• Expanded Buzzfactory's model successfully to Ukraine and Kazakhstan

• Forged strategic partnerships with two media holdings since 2021, enhancing our network.

09/2019-present-Professor at HSE & Ranepa (Moscow)

• Teaching students international business best practices and digital marketing

06/2006 — 03/2009-Made advertising

Strategy director

• Development of the marketing strategy for clients as Rosbank, Audi, Huggies, Glenfiddich

Education

03/2022 — 03/2023-Master degree: Innovation & Strategy Oxford University – Program ranked 15th in the world (FT) with strong focus on technology

10/2017 — 06/2019-Executive MBA Antwerpen Management School – Program ranked 40th in the world (FT) with financial focus

09/1998 — 06/2002-Master Degree: Dual international Law University of Paris X – Program ranked in European top 10 focused on business law

Skills

• Financial Expertise: Proficient in financial planning, budget management, and financial analysis to drive business growth and profitability.

• Team Building and Company Culture: Proven ability to build, lead, and motivate high-performing teams, fostering a positive and collaborative company culture.

• Business Process Optimization: Expertise in developing and implementing strategies to streamline business processes and enhance operational efficiency.

• Strategic Vision and Planning: Skilled in crafting company vision and translating it into actionable and results-driven operational strategies.

Interests

World traveller with 66 countries visited, enthusiastic learner, and non-fiction aficionado.A collector of vintage watches and a lover of Italian cuisine. Passionate about tennis and a deep house music enthusiast.

References

List of references available upon request

Other Instructors

Mehmet Serkan Tosun

Director of Ozmen Center for Entrepreneurship

Matanat Musayeva

Head of Enterprise Azerbaijan

Nijat Mehdiyev

Senior Researcher - German Research Center for Artificial Intelligence

Andreas Emrich

Senior Consultant & Researcher

Unsal Sıgrı

Vice Chancellor of the Ostim Technical University

Pawel Pietrasienski

Associate Professor, Director of International Trade in The Nevada Governor’s Office

Matt Westfield

Entrepreneur-in-Residence, Adjunct Professor

Melike Aktash Bozkurt

Asst.Prof. at OSTİM Technical University, Director of Entrepreneurship and Leadership Center

Tarlan Suleymanov

Senior Software Engineer - University of Oxford

Gunay Kazimzade

Senior Artificial Intelligence Consultant - Mercedes-Benz Consulting GmbH

Eldrid Jordaan

Professor of Practice