Thierry Cellerin
Hi, I am

Thierry Cellerin

Managing Director & Founder - Buzzfactory Ltd

Work experience

03/2009-present-Buzzfactory Ltd.

Managing Director & Founder

• Buzzfactory was launched as the first influencer marketing agency in the Russian market

• Championed client relationships with global giants like Mars, L'Oréal, LVMH, Unilever.

• Achieved consistent growth, escalating annual turnover by 50% (2015-2021), hitting $2.3M.

• Orchestrated a global team of 30 experts, optimizing work processes consistently.

• Expanded Buzzfactory's model successfully to Ukraine and Kazakhstan

• Forged strategic partnerships with two media holdings since 2021, enhancing our network.

09/2019-present-Professor at HSE & Ranepa (Moscow)

• Teaching students international business best practices and digital marketing

06/2006 — 03/2009-Made advertising

Strategy director

• Development of the marketing strategy for clients as Rosbank, Audi, Huggies, Glenfiddich

Education

03/2022 — 03/2023-Master degree: Innovation & Strategy Oxford University – Program ranked 15th in the world (FT) with strong focus on technology

10/2017 — 06/2019-Executive MBA Antwerpen Management School – Program ranked 40th in the world (FT) with financial focus

09/1998 — 06/2002-Master Degree: Dual international Law University of Paris X – Program ranked in European top 10 focused on business law

Skills

• Financial Expertise: Proficient in financial planning, budget management, and financial analysis to drive business growth and profitability.

• Team Building and Company Culture: Proven ability to build, lead, and motivate high-performing teams, fostering a positive and collaborative company culture.

• Business Process Optimization: Expertise in developing and implementing strategies to streamline business processes and enhance operational efficiency.

• Strategic Vision and Planning: Skilled in crafting company vision and translating it into actionable and results-driven operational strategies.

Interests

World traveller with 66 countries visited, enthusiastic learner, and non-fiction aficionado.A collector of vintage watches and a lover of Italian cuisine. Passionate about tennis and a deep house music enthusiast.

References

List of references available upon request

Other Instructors

Mehmet Serkan Tosun

Director of Ozmen Center for Entrepreneurship

Nijat Mehdiyev

Department Manager, Senior Researcher - German Research Center for Artificial Intelligence

Gonca Kara

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Ünsal Sığrı

Vice Rector of the OSTİM Technical University

Bilgin Yazlik

General Manager - Kapadokya Technopark at Türkiye

Zhang Xiaogang

Director of the International Cooperation Center, Silk Road High-Tech Park Association at China

Alperen Zeki Gokmen

Founder – BeHumbo Company, Estonia

Beliz Bediz Sinan

Founder – BeHumbo Company, Estonia

Pawel Pietrasienski

Associate Professor, Director of International Trade in The Nevada Governor’s Office

Matt Westfield

Entrepreneur-in-Residence, Adjunct Professor