A training session on market readiness of innovations was held in the “Startup School 4” program of the “Enterprise Azerbaijan” portal
The next training session was organized within the framework of the “Startup School 4: Five Continents – 500 Startups” global innovation program, implemented at the initiative of the “Enterprise Azerbaijan” portal, operated by the Center for Analysis of Economic Reforms and Communication (CAERC).
The session on the “Innovation and Product Development” module was conducted by Mohammadali Farjoo, head of the program’s Australian partner “MH Inspires PTY LTD”. The training was dedicated to the topic “Innovation Adoption Readiness: Is the Market Ready for Your Innovation?”
The session presented the main factors determining the market acceptance of innovative products and solutions, methods for assessing market readiness, as well as approaches to analyzing the compliance of the product with the needs of the target audience.
In the practical part of the training, participants presented their startup projects, assessed the market readiness of their innovations, and discussed the value their products create for potential users. Mohammadali Farjoo provided individual feedback and recommendations on each project and shared his thoughts on their development prospects.
The analyses conducted on real projects allowed participants to evaluate their products from a new perspective, more accurately identify market needs, and formulate development directions.
It should be noted that the “Startup School 4: Five Continents – 500 Startups” program is being continued with the participation of experts from more than 10 countries around the world in order to contribute to the development of the local innovation ecosystem, improve the knowledge and skills of innovative entrepreneurs, and expand their access to international markets and investment opportunities.
